Terms & Conditions

Welcome to our website!

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Work Ignited's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term "Work Ignited" or 'us' or 'we' refers to the owner of the website whose registered office is 8304 Main Street, Williamsville, New York 14221, United States of America. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.

  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.

  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of the United States of America.

Earnings Disclaimer

Work Ignited LLC has taken every effort to ensure promotions and products are accurately represented, as well as their potential earning or financial return. However, there is no guarantee that you will get any results or earn any money whatsoever from our products and services, and we do not purport any "get rich schemes." Nothing on our website or in our promotions is a promise or guarantee of earnings. Your level of success in attaining results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, list, and financial situation. Because these factors differ according to individuals, we cannot guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business. Any forward-looking statements outlined on our sites or in our promotions are simply our expectations or forecasts for future potential, and thus are not guarantees or promises for actual performance. These statements are simply our opinion. As stipulated by law, we make no guarantees that you will achieve any results from our ideas or promotions and we offer no professional legal or financial advice.

Every effort is made to keep the website up and running smoothly. However, Work Ignited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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B2B Buyers Shop for Coaching

How B2B Buyers Shop for Coaching and Training Courses

March 29, 20242 min read

If you’re a course creator, coach, or consultant interested in selling to corporate clients, it’s essential to understand how today’s business purchasers shop.

Today's purchasers live in a "work from anywhere" world and have access to global providers and online solutions for their learning and development needs. Although Gen Xers have larger budgets, Millennials are the predominant decision makers, while Baby Boomers' influence is decreasing. As such, B2B buyers have moved away from an in-person, direct sales experience.

Today’s purchasers don’t want sales people involved at every step of the process. Instead they want to explore on their own across various channels and within different formats. In their ideal buying experience, over 50% of B2B purchasers prefer self-guided research like visiting websites, watching YouTube videos, or attending webinars.  Many would also ask their colleagues for recommendations or look for advice from online forums.

Does that mean traditional prospecting efforts are out? Absolutely not. Connecting with prospects through industry and community organizations, speaking engagements, trade shows, and other networking opportunities is still essential. It's an easy to way to meet a lot of potential purchasers quickly. I even have a young nephew who keeps winning awards for selling multi-million dollar equipment leases via cold calling.

However, it's important to take 3 actions to be prepared for this new approach to B2B buying:  

  • First, make sure your website and digital platforms (i.e., LinkedIn, YouTube) showcase what you do, who you do it for, and what’s unique about you. Providing downloadable resources and short videos will let them know you’re an expert and make you the go-to source for information.

  • Second, host virtual or in-person learning experiences for your prospective clients. This will allow you to engage with them at a deeper level. Digital savvy buyers expect more frequent touchpoints and bring more stakeholders into the decision making process. This might include senior managers, budget holders, users/participants, and other key influencers in the organization. Make it easy for them to engage with you, your team, and even some of your other clients.

  • And third, recognize that by the time you get that sales meeting, you’ll probably have pretty informed prospects. They will expect you to be efficient, consultative, and confident. Listen to their needs, brainstorm solutions, and increase their confidence in you by sharing advice. Since many purchasing conversations happen digitally, ensure your toolkit of sharable slides, reports, case studies, and testimonials is up to date and ready to go.

Today's B2B purchasers expect a collaborative, consultative, tech savvy, and confident sales person. Be ready when they are, and you'll be sure to close the deal.

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