Terms & Conditions

Welcome to our website!

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Work Ignited's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term "Work Ignited" or 'us' or 'we' refers to the owner of the website whose registered office is 8304 Main Street, Williamsville, New York 14221, United States of America. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.

  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.

  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of the United States of America.

Earnings Disclaimer

Work Ignited LLC has taken every effort to ensure promotions and products are accurately represented, as well as their potential earning or financial return. However, there is no guarantee that you will get any results or earn any money whatsoever from our products and services, and we do not purport any "get rich schemes." Nothing on our website or in our promotions is a promise or guarantee of earnings. Your level of success in attaining results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, list, and financial situation. Because these factors differ according to individuals, we cannot guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business. Any forward-looking statements outlined on our sites or in our promotions are simply our expectations or forecasts for future potential, and thus are not guarantees or promises for actual performance. These statements are simply our opinion. As stipulated by law, we make no guarantees that you will achieve any results from our ideas or promotions and we offer no professional legal or financial advice.

Every effort is made to keep the website up and running smoothly. However, Work Ignited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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B2B Decision Makers

The Biggest Objections of B2B Decision Makers

March 29, 20242 min read

Top sales people understand the most common objections they’ll hear from customers. They prepare for them, so they are ready to overcome them. So, today, let's talk about typical reasons B2B purchasers say, "no" to your training courses, coaching programs, and consulting services. This way, you'll be prepared for these objections so you can overcome them.

Often, we hear two objections coming right out of the gate. The decision maker will either say that they don’t have time for this right now or they don’t have the money for this right now. Listen, these days, it seems like people don’t have time for anything. And, money, that’s just a convenient excuse. Businesses spend a lot of time and money on things that are less important than what you have to offer.

Time and money objections are usually just masks for two bigger objections on the minds of decision makers. In fact, decision makers often miraculously find time and money for your solutions, if they overcome these two bigger objections.

Bigger Objection #1: Will I Get Results?

Every business decision maker has problems. Those problems could be things like poor teamwork, a lack of accountability, rising healthcare costs, high employee turnover, lack of sales, no succession candidates, and more. 

Will your coaching or training program solve their program and get fast results? Will it make a difference? If the answer is yes, they will find the time and money to invest, particularly if they've been struggling for a long time.

Bigger Objection #2: Will I Look Good?

Decision makers can be concerned about how program will be received by the participants. No one wants to be the bearer of bad news. No one wants to implement something that will make life more difficult or stressful for the team.

Many times, I was hired by business unit managers who didn't always have the best relationship with their Human Resources team. My goal has always been to serve everyone and make everyone look good. I would never want the HR folks to feel inferior or left out. And, I would want the business unit manager to know I had their best interests at heart.

How can you show your purchasers that you aim to meet everyone's objectives and priorities? How will your solution make life easier for their teams or help them to learn and grow? How can you make the decision makers the heroes for bringing you in to save the day?

Time and money might be convenient excuses, but they often aren't the real objections. Be ready to show how your solution solves the decision maker's problem and how you'll make them look good, and they'll find the time and money to hire you in a heartbeat.

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