Terms & Conditions

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If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Work Ignited's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term "Work Ignited" or 'us' or 'we' refers to the owner of the website whose registered office is 8304 Main Street, Williamsville, New York 14221, United States of America. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.

  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.

  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of the United States of America.

Earnings Disclaimer

Work Ignited LLC has taken every effort to ensure promotions and products are accurately represented, as well as their potential earning or financial return. However, there is no guarantee that you will get any results or earn any money whatsoever from our products and services, and we do not purport any "get rich schemes." Nothing on our website or in our promotions is a promise or guarantee of earnings. Your level of success in attaining results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, list, and financial situation. Because these factors differ according to individuals, we cannot guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business. Any forward-looking statements outlined on our sites or in our promotions are simply our expectations or forecasts for future potential, and thus are not guarantees or promises for actual performance. These statements are simply our opinion. As stipulated by law, we make no guarantees that you will achieve any results from our ideas or promotions and we offer no professional legal or financial advice.

Every effort is made to keep the website up and running smoothly. However, Work Ignited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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B2B Sales

Why Life as a Coach and Course Creator is Easier with B2B Sales

March 29, 20243 min read

I see you working hard every day - posting on social media, running Facebook lives, engaging in groups, running paid ads - it's exhausting, especially if you aren't getting the results you desire.

I get it. When Covid initially threatened my in-person training and coaching business, I decided to hop on the digital band wagon. All the experts told me that I had to be active on social media. So, I created an Instagram account and made the commitment to post daily for a year. After 365 days, I had a whopping 242 followers with more than half of them not even being my ideal client. 

I sat back and thought, this is ridiculous. I've run a successful business for over 20 years. I sell leadership training and coaching programs to small businesses, big corporations, not-for-profits, school systems...you name it, I've done business with them.

I've never paid for advertising, in fact I've hardly ever advertised at all. I've certainly never danced in front of my customers and I wasn't about to start doing so on TikTok. I've never even sold directly to the people who would be participating in my training and coaching programs. So, why on earth was I changing my approach?

I went back to what I knew, which is selling business-to-business, or B2B. Let me show you why.

How much time are you spending on marketing? You spend time creating content, figuring out the algorithms, uploading your posts, DM-ing strangers, scripting and hosting your lives, and more. Maybe it's 8+ hours per week.

Let's assume you're successful in your social media efforts and you amass a following of 1,000 people. In fact, you are so amazing that you actually get 5% of them to buy your product. That's 50 participants. You run your fabulous program. They are all thrilled and you have quick cash in your pocket. Unfortunately, that's where it ends. You're back to zero. You either need to create an additional product that those 50 people might buy or you go back to your following and try to convert another 5%. 

Let me show you my way. In the last month, I facilitated two workshops for 90 people from one business. I met them because I worked with their human resources representative when she worked for another company. She called me, told me she had moved, and asked if I could help her again. I spent an hour with the CEO, sent him a quick proposal, and we booked the dates. Total time to close the deal was about 2 hours, which is a far greater return on the investment of my time than the year I spent posting to Instagram. The best news, they've already told me they have plans for me to work with them again next year.

When you sell business-to-business, one client can yield dozens or even hundreds of participants. They send their employees to your coaching and training programs year-after-year. Client upon client feeds participant upon participant into your program. So far, this year, I've served 59 business clients. Some were tiny sales and some were large sales. Some buy each year, while others I haven't heard from in a while. That's okay. The business from each client ebbs and flows. If you have strong relationships with enough clients and you do good work, you'll create a steady stream of participants in your programs and predictable revenue for your business. 

Do I still post on social media? Sure, for fun. My business clients tell me they love the inspiration and tips I share. But, I made many of those connections long before social media even existed.  

If you want to create a business that lasts for 20+ years and social media isn't getting the results that you desire, try B2B. Hop over to my home page and download my free guide called "Getting Your Foot in the Door" to get started today!

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