Privacy Policy

At Work Ignited, your privacy is very important to us!

This privacy policy sets out how Work Ignited and its subsidiaries use and protect any information that you give us when you use this website. Work Ignited and its subsidiaries are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Work Ignited and its subsidiaries may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from February 1, 2021.

What We Collect

We may collect the following information: name and job title, contact information including email address, demographic information such as mailing address, preferences and interests, other information relevant to customer surveys and/or offers, and credit card information.

What we do with the information we gather

We require this information to understand your needs, to deliver your products and services, and to provide you with better service.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, text, or mail. We may use the information to customize the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies:

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question

Controlling your personal information

Whenever you are asked to fill in a form on our website, you may request that we do not use the information for direct marketing or other purposes by emailing us at [email protected].

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting. You may request details of personal information which we hold about you by emailing [email protected]. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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Business for Coaching & Training Services

Target the Right Size Business for Coaching & Training Services

March 29, 20244 min read

Here’s a mistake I find new coaches and course creators make when they’re just beginning their business-to-business journeys.  They try to sell to big companies. Sure, it seems appealing to sell to places like Apple, Proctor & Gamble, or Bank of America. After all, the idea behind landing business clients is so they’ll hire you to work with lots of their employees year-after-year. So, it makes sense that larger clients would lead to repeat business for years to come. 

Here’s the catch.  Unless you already have an established connection, it’s tough to break into large companies. It's not impossible, but it takes time. Here's why:

  • The right decision makers might be hard to track down. They might not even be in the same country as you. You'll have to do your research on Google, LinkedIn, or other online sites to identify their names and contact information. Then, find the right balance between following them and stalking them, if they're even active on social media. 

  • Large company decision makers might not think they need you because they already have an army of internal learning professionals who deliver their own content.

  • Large organizations often employ organizational psychologists and other licensed professionals to provide coaching and employee support. When they use outside resources, they most likely have established relationships with international service providers and require certifications to work with their employees.

  • Large organizations often have lofty requirements for customization, securely housing data and learning content, reporting, and course/coaching administration that might require you to bring on an extra set of hands.

  • You might have to jump through hoops during their procurement and contracting processes. I once had to be at my office in the middle of the night to receive a call from an international procurement person who wanted to validate that I had a legitimate business. And, don't count on large companies paying you in anything less than 90 days.

Now, I'm not trying to kill your big dreams. It is completely possible for you to work with organizations of any size. Building your business to meet the expectations of the big guns will force you to think bigger and to add a layer of sophistication to your organization that you might not even be considering today. Plus, having a few big names on your client list is great for building instant credibility with prospects.

On the other hand, I'd like to share something with you. I live in Western New York and for the first decade I was in business, almost 100% of my clients were local. Even in my community where there were about 15 companies that employed more than 2,500 people, I was able to quickly build a thriving, multi-six figure business. 

Although I've expanded to doing business globally and I work with several Fortune 500 companies, most of my clients today still have fewer than 1,000 employees. In fact, many of them have fewer than 500 employees. 

You see, that size company needs you because they don’t have large human resources departments to handle their training and coaching needs. That size company appreciates you because they don’t have your expertise in-house. They like to build a relationship with you and you become part of their family. It's actually very rewarding to see small-to-midsize organizations evolve over time, knowing you had a small part in their growth.

Small-to-midsize organizations are often very easy to work for and with. They generally don't have advanced requirements and they'll look to you to advise them about how they should proceed.

This target market doesn't have to only include public or private companies. It can include not-for-profit organizations, healthcare systems, government agencies, schools and school districts, and churches. 

I bet, those small-to-midsize organizations are right in your backyard, making it easy for you to connect with them and to serve them. Try Googling "private sector employers in [your local community]" or "largest employers in [your community]." See what pops up. If you live close to a major city, the list will be endless. Even if you live in a midsize town like I do, you'll have a long list of prospects to grow your business. 

You might be thinking, Amy, how did you get into the big companies you serve? I'll tell you. My largest clients primarily came from 2 sources. First, human resources professionals from my smaller clients took new jobs at larger organizations and brought me into their new company. Second, I started working at tiny, local manufacturing plants that were part of much larger organizations. I established a good track record and they referred me to other departments within their companies. 

So, start small. Start local. Start easy. Perfect your approach, processes, and systems. That way, you'll be ready for the big ones when they come. Or who knows…you might just love serving your local small-business community with your whole heart! 💙

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