Privacy Policy

At Work Ignited, your privacy is very important to us!

This privacy policy sets out how Work Ignited and its subsidiaries use and protect any information that you give us when you use this website. Work Ignited and its subsidiaries are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Work Ignited and its subsidiaries may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from February 1, 2021.

What We Collect

We may collect the following information: name and job title, contact information including email address, demographic information such as mailing address, preferences and interests, other information relevant to customer surveys and/or offers, and credit card information.

What we do with the information we gather

We require this information to understand your needs, to deliver your products and services, and to provide you with better service.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, text, or mail. We may use the information to customize the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies:

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question

Controlling your personal information

Whenever you are asked to fill in a form on our website, you may request that we do not use the information for direct marketing or other purposes by emailing us at [email protected].

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting. You may request details of personal information which we hold about you by emailing [email protected]. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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B2B Sales

Why Life as a Coach and Course Creator is Easier with B2B Sales

March 29, 20243 min read

I see you working hard every day - posting on social media, running Facebook lives, engaging in groups, running paid ads - it's exhausting, especially if you aren't getting the results you desire.

I get it. When Covid initially threatened my in-person training and coaching business, I decided to hop on the digital band wagon. All the experts told me that I had to be active on social media. So, I created an Instagram account and made the commitment to post daily for a year. After 365 days, I had a whopping 242 followers with more than half of them not even being my ideal client. 

I sat back and thought, this is ridiculous. I've run a successful business for over 20 years. I sell leadership training and coaching programs to small businesses, big corporations, not-for-profits, school name it, I've done business with them.

I've never paid for advertising, in fact I've hardly ever advertised at all. I've certainly never danced in front of my customers and I wasn't about to start doing so on TikTok. I've never even sold directly to the people who would be participating in my training and coaching programs. So, why on earth was I changing my approach?

I went back to what I knew, which is selling business-to-business, or B2B. Let me show you why.

How much time are you spending on marketing? You spend time creating content, figuring out the algorithms, uploading your posts, DM-ing strangers, scripting and hosting your lives, and more. Maybe it's 8+ hours per week.

Let's assume you're successful in your social media efforts and you amass a following of 1,000 people. In fact, you are so amazing that you actually get 5% of them to buy your product. That's 50 participants. You run your fabulous program. They are all thrilled and you have quick cash in your pocket. Unfortunately, that's where it ends. You're back to zero. You either need to create an additional product that those 50 people might buy or you go back to your following and try to convert another 5%. 

Let me show you my way. In the last month, I facilitated two workshops for 90 people from one business. I met them because I worked with their human resources representative when she worked for another company. She called me, told me she had moved, and asked if I could help her again. I spent an hour with the CEO, sent him a quick proposal, and we booked the dates. Total time to close the deal was about 2 hours, which is a far greater return on the investment of my time than the year I spent posting to Instagram. The best news, they've already told me they have plans for me to work with them again next year.

When you sell business-to-business, one client can yield dozens or even hundreds of participants. They send their employees to your coaching and training programs year-after-year. Client upon client feeds participant upon participant into your program. So far, this year, I've served 59 business clients. Some were tiny sales and some were large sales. Some buy each year, while others I haven't heard from in a while. That's okay. The business from each client ebbs and flows. If you have strong relationships with enough clients and you do good work, you'll create a steady stream of participants in your programs and predictable revenue for your business. 

Do I still post on social media? Sure, for fun. My business clients tell me they love the inspiration and tips I share. But, I made many of those connections long before social media even existed.  

If you want to create a business that lasts for 20+ years and social media isn't getting the results that you desire, try B2B. Hop over to my home page and download my free guide called "Getting Your Foot in the Door" to get started today!

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