Privacy Policy

At Work Ignited, your privacy is very important to us!

This privacy policy sets out how Work Ignited and its subsidiaries use and protect any information that you give us when you use this website. Work Ignited and its subsidiaries are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Work Ignited and its subsidiaries may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from February 1, 2021.

What We Collect

We may collect the following information: name and job title, contact information including email address, demographic information such as mailing address, preferences and interests, other information relevant to customer surveys and/or offers, and credit card information.

What we do with the information we gather

We require this information to understand your needs, to deliver your products and services, and to provide you with better service.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, text, or mail. We may use the information to customize the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies:

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question

Controlling your personal information

Whenever you are asked to fill in a form on our website, you may request that we do not use the information for direct marketing or other purposes by emailing us at [email protected].

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting. You may request details of personal information which we hold about you by emailing [email protected]. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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B2B Business

3 Mistakes I Made While Building My B2B Business

March 29, 20245 min read

Mistakes. They happen to everyone. Yes, you learn from them. Yes, they help make you stronger. Yes, they are inevitable. But, let's see if I can help you avoid some, Okay? In fact, I'm going to share 3 mistakes I made while building my B2B business. 

These mistakes:

  • Slowed my growth

  • Frustrated my team

  • Impacted my customer service levels and my reputation

  • Drained my bank account

  • Wore me down emotionally, mentally, and physically

Fortunately, when I see a problem, I jump on it. So, the impact of these mistakes was lessened because I addressed them as soon as possible. Failure to do so could have been catastrophic. So, today, I'm going to share 3 mistakes I made while building my business, in hopes that you'll be able to avoid making them in yours.

Mistake #1: Offering Too Many Products/Services

I can't even count the number of products and services I've created and sold over the years. If a client needed something, I could build it. One day, we'd be delivering leadership training and on another day, customer service training. Then, we'd take on a recruiting engagement and then, an outplacement engagement. Although I was able to make a lot of clients happy and make decent money, I was never efficient. I was constantly starting, building, and delivering new things without any thought of using them more than once. I could never gain any economies of scale and I never had a reputation for anything. 

Then, I decided to narrow my focus to simply selling leadership assessments and training solutions to human resources professionals. That focus allowed me to build systems that scale and to develop a reputation as being a go-to person in my industry and community. Clients find me, because of my focus, thereby lessening my need to be prospecting on a regular basis.

How to Avoid This Mistake: Take a look at your products and services. What do you love to do? What gets you excited and energized? What products and services have the greatest return on investment? Prioritize them and focus on those that bubble to the top. Most importantly, have the courage to say "no" to clients who want the services that drain you financially, emotionally, and mentally.

Mistake #2: Working With the Wrong Clients

When you're first starting out, it's easy to say "yes" to any client that comes along. That might be okay for a while, as you try to sort out who you enjoy working with and who you don't. Over time, you learn which clients are more profitable than others. You see which clients share your values and beliefs. You begin to identify who your "best" customers are.

For me, my "best" customers are not solely defined by the revenue they generate for my company. For me, what ranks above revenue are things like how they feel about their employees. Do they care about employees? Do they want to create a great workplace culture? I also consider how difficult they are to work for. I call it the PITA factor. If they are a Pain In The A*%, I don't want to work with them.

Today, I love my clients. In fact, in many cases, I've become friends with my clients. I care about them, their success, their families. They care about my business and me. Their support has allowed me to have so much of what I have enjoyed in my career and my personal life. I don't take those relationships lightly.

How to Avoid This Mistake:  Identify what makes a "best" customer in your mind. It's different for everyone. Perhaps it's a client that contributes a certain amount of revenue to your business, a client who shares your personal values, a client who prefers to do business a certain sort of way, a client that has a particular philosophy or personality trait. It's totally up to you. 

Next, review your client list with three colored highlighters:

  • Color #1 (Your Favorite Color): Highlight clients that meet your "best" customer definition

  • Color #2: Highlight clients that are on their way to meeting your "best" customer definition - write down what you need to do to push them over the top

  • Color #3: Highlight clients that will most likely never meet your "best" customer definition. Identify when it will be time to say "goodbye" to them. You might need them for a while longer, as you grow your "best" customer list. Just don't take too long.

Mistake #3: Choosing the Wrong Partners

I've had a lot of partners over the years. Some have been formal, legal business partners. Others have been referral partners and people for whom I've served as a value-added reseller or affiliate. Some of these partners have and continue to be amazing. Others were on a completely different wave length.

My first business partner had very different philosophies than I did. When we started our business, we didn't have one client. We were starting from zero. During our first week in business, she purchased a Jaguar.  When I asked why she would buy such an expensive car when we didn't have one client, she replied, "Amy, we need to exude success." I thought, what on earth did I do? She wants to exude success when one of my core beliefs is that humility is the cornerstone of leadership. We did a lot of great work together, but eventually our philosophical differences led to the end of the partnership.

How to Avoid This Mistake: Choose your partners carefully. Ensure you have alignment around your personal values, your goals for your business, and how you want to be perceived in the community. Use formal legal agreements, even if your married or the best of friends, to ensure your rules of engagement are clearly spelled out. And, be sure to communicate frequently and regularly - the key to maintaining any strong relationship. 

There you have it - the 3 mistakes I made while building my B2B business. I hope you haven't made these mistakes already and that you're reading this blog post in time to avoid them in the future!

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