Leadership Coaching

Discover your talents. Achieve your goals. Get ignited for your future!

Why everyone needs a coach!

Successful individuals make time to focus on their own professional and personal development. Perhaps you are looking for advice on how to inspire your team, manage conflict, make better decisions, or mentor others. Or, you might just be searching for a confidant to listen to your ideas and concerns.

One-on-one coaching is right for you if you want to...

  • Get others excited about your vision and goals

  • Build a collaborative and high performing team

  • Communicate more effectively with individuals at every level of your organization

  • Become a stronger critical and strategic thinker

  • Build influence, even where you don't have direct authority

  • Get problem solving techniques to drive decision-making and accountability

  • Establish your executive presence

  • Find better balance between your professional and personal life

  • Spend your time in a way that capitalizes on your strengths and ignites your day!

Our proven coaching process is designed to get fast results while building new habits that drive performance and better living.

Our One-on-One Coaching Process

Discover Your Talents

We use a variety of self-assessments and 360 degree feedback to identify your strengths, as well as what you can do better, differently or more often. You'll create a clear picture of your talents and define your success path to achieve your professional and personal goals.

Achieve Your Goals

You'll get tools, tips, and techniques to capitalize on your strengths. You'll overcome the challenges faced in your work and implement simple habits to boost your productivity, relationships, personal wellness, and mindset to live a purposeful life.

Get Ignited

We'll make sure you stay focused to ensure your new skills and behaviors are sustainable. You'll also focus on long-term goals to help you find fulfillment in work and life. Most importantly, you'll gain the confidence and energy to be the best leader you can be.

We are honored to have been chosen to
coach leaders from organizations such as:

Hi. I'm Amy Pearl.

Hi. I'm Amy Pearl and I've dedicated my life to helping leaders like you overcome tough challenges, ignite their passion and achieve their goals. I'd love to help you, too!

As your coach, my job is to listen, share insight and ideas, and push you toward your goals. I might ask hard questions at times, especially when I see more potential in you than you see in yourself. Ultimately, I want you to be much more in tune with your own ideas, thoughts, and confidence so you can solve problems on your own, long after our coaching process is over.

During the last 3 decades, I've helped hundreds of professionals, from CEO's of multi-billion dollar companies to high potentials just starting out. I've gained a reputation as a no-nonsense yet fun-loving coach who asks thought-provoking questions and delivers actionable ideas.

I welcome the opportunity to help you achieve your goals!

How You and I Will Work Together

Following a Kickoff Meeting with your supervisor, we'll begin by meeting every 2 weeks for 1 hour. This way, you'll hit the ground running and make fast progress toward your goals, while giving you enough time between meetings to implement new approaches. You'll define your personal Success Path and the priorities that we'll work on during each meeting. After each session, you'll feel more prepared and confident to tackle the real-life situations you're facing, while building new habits to achieve your goals.

Over time, we'll stretch our coaching conversations out so we meet every 3-to-4 weeks. This way, I'll serve as your accountability partner and we'll ensure your new habits are sustainable for the long-term. We'll also include your supervisor in a mid-way Process Check Meeting, as well as a Wrap Up Meeting to celebrate your successes and ensure they are prepared to support you for the long-term.

Plus, you'll have your own personal Coaching Portal to keep notes, store your assessment results,

access dozens of my best frameworks, and stay focused on your goals!

Kickoff Meeting

We'll begin by meeting with you and your supervisor. We'll discuss the program details and establish your objectives. This way, we can customize the program to achieve your goals.

February 15th

Getting Started

Manage your priorities, not your time. We'll help you discover how to create a Collaborative Workplace and refine your priorities to focus on the workplace you desire for your team and yourself.

February 29th

Your Mindset Matters

Ignited leadership takes the right thinking. We'll use the Agile EQ Profile to explore your natural mindsets and build your stretch mindsets so you can feel confident and prepared heading into any situation.

March 14th
Listening & Communication

Ignited leaders are intentional when communicating with others. You'll use Everything DiSC and our Ignited Listening Profile to get personalized tips to communicate with your direct reports, peers, boss, and other colleagues to bolster your credibility, build relationships, and manage tense situations.

One-on-One Coaching 360 Degree Feedback

Inventory your strengths and identify improvement opportunities to be the best you can be. You'll get anonymous feedback from your direct reports, peers, supervisor, and others in an objective way. Then, we'll review your results in a one-on-one meeting to develop personalized strategies for your success.

March 28th
Your Strategic Playbook

Become crystal clear about your strategy for your department and your work. You'll write Your Playbook based on research and input from others. Then, you'll create a system of accountability for yourself and your team to maximize your contribution and stay focused on the big picture.

April 11th
Managing Performance

Create a culture of accountability and opportunity for your teams with the tools and techniques to set expectations, celebrate successes, and help team members who fall off track. Then, take the next step to coach your teams to find their own success through delegation and development.

April 25th
Managing Teams

Whether you're working in the office, 100% remotely, or in a hybrid-environment, a collaborative team requires five behaviors: trust, healthy conflict, commitment, peer-to-peer accountability, and a spirit of shared results. You'll get a Teams Toolkit to make this happen.

May 9th
Managing Change

Discover eight powerful influencing strategies, how to use them and when to apply them. Then, you'll learn an 8-step process for driving sustainable change and creating a spirit of continuous improvement.

May 23rd
Graduation Celebration

We'll celebrate your accomplishments with an all-out graduation celebration. You'll learn the habits of people who get recognized at work. Then, you'll create your long-term success path to create the career and life you desire!

One-on-One Coaching

We'll reflect on all you've learned and the daily habits you've put in place to be a strong leader. Then, based on your career and personal goals, we'll ensure you have a plan to sustain the changes you've put in place and the tools and frameworks to achieve your goals.

I only take a few new clients on each month. So, don't delay!


You Get It All!

  • 12 Virtual Coaching Meetings including a Kickoff and 2 follow up meetings with your supervisor

  • Self-Assessments like the WorkPlace Big Five Profile, Everything DiSC, Agile EQ, and the Ignited Listening Profile

  • 360 Degree Feedback customized for your organization and unique needs

  • Private Online Coaching Portal

  • Dozens of My Best Frameworks

  • Lots of attention, ideas, and motivation to achieve your goals

Still have a few questions? Read below.

How do I know this will address my issues?

Our goal is to achieve your goals. So, I begin by meeting with you and your supervisor to understand your objectives and unique needs. After coaching countless leaders over the last 2+ decades, I've developed lots of strategies, frameworks, and tools to solve even the toughest challenges.

Of course, I don't know everything, especially when it comes to the nuances of your role or organization. But, if I don't have a trick in my magic bag, we'll figure it out together!

How are our coaching sessions structured?

Our meetings last about an hour.

Initially, we'll use the WorkPlace Big Five Profile so you can inventory your talents and I can get to know you in a language that I understand. Then, we'll initiate the 360 process to understand others' perceptions and to create a plan for the rest of our meetings.

At those subsequent sessions, we'll discuss your challenges and how best to conquer them. And, I'll help you implement simple habits to ensure your desired results are sustainable.

How long does the whole process take?

We'll meet 12 times, initially every other week and then, stretching our latter meetings out a bit to ensure you stay committed to your new behaviors for the long term. So, the entire process takes about 6-8 months.

Interested in moving faster? We can give it a shot. But I find that lasting change take time. Plus, I want you to have time between each session to try new things and make real progress!

What is the cost?

At Work Ignited, we recognize that the fee for our services is your investment in anticipation of higher levels of performance and ultimately, greater financial return. So we strive to offer our high quality service at a fair value. The fee for our One-on-One Leadership Coaching Program is $8,500.

This includes all of our meeting time as well as all assessments, materials, and access to our online coaching portal.

How did Amy learn to be a coach?

I've been formally and personally trained to be a leadership coach by some of the world's leading coaches including Brendon Burchard and Patrick Lencioni. I've studied the impact of personalities and styles at work through numerous assessment certifications, and I'm a top tier award winner for the use of Wiley's Everything DiSC and associated tools. For over 20 years, I've worked with leaders from Caterpillar, Duracell, Wegmans, Barilla, Blue Cross Blue Shield, FeedMore, the United Way and countless organizations of every size and almost every industry.

But, nothing replaces the learning that comes from real world experience. I spent over a decade working for M&T Bank in sales, tech, and operations. I successfully led large teams and some of the most ambitious projects the bank pursued at the time. I now run a 7-figure business. I've had to hire, fire, motivate, inspire, block, tackle, and lead.

I know leadership and life isn't always easy, but I use my knowledge, experience, and tenacity to help you overcome the challenges, achieve your goals, and feel ignited by your work.

How are our coaching sessions structured?

Our meetings last about an hour.

Initially, we'll use the WorkPlace Big Five Profile so you can inventory your talents and I can get to know you in a language that I understand. Then, we'll initiate the 360 process to understand others' perceptions and to create a plan for the rest of our meetings. 

At those subsequent sessions, we'll discuss your challenges and how best to conquer them. And, I'll help you implement simple habits to ensure your desired results are sustainable.

Do you offer a guarantee?

In 20+ years, I've never had a dissatisfied customer. I work hard to achieve your goals and I trust that you will do the same. I can't do the work for you, but if you're committed to your own professional and persona growth, so am I.

That being said, I appreciate there are some tricky situations. 

Sometimes, paying the full fee up front is difficult. If you'd prefer a three-pay option, just email me at [email protected]. I can set up the payment system so you pay 1/3 up front, 1/3 after our Process Check Meeting with your supervisor, and find final 1/3 at the beginning of the Get Ignited phase.

Sometimes, organizations hire me to coach people because they have lots of potential. Other times, my coaching clients are struggling and this is a final attempt to help them improve. If you're an HR professional or executive trying to decide if coaching is right for one of your leaders, let's talk before you make this investment. Just email me at [email protected] and we'll connect!

The best time to ignite your leadership skills is today.

I know you're busy and perhaps feeling overwhelmed or worried about taking something like this on.
There's no doubt the world is quickly changing - hybrid workforces and today's economy are creating a lot of uncertainty and challenges. I hear you, friend, and I'm here for you.

I truly believe that there's never been a better (or more important) time to double down on building your leadership skills. Today's workforce is looking for a sense of purpose, social connections, and to feel valued for the difference they make. That takes a new set of skills that you might not have needed in the past. Not only will Lead Ignited give you those skills, it will give you the discipline to put them in place as small, daily habits. So, they are easy!

I don't want you to look back in 6 or even 12 months with those same problems sitting on your desk, wondering what could have been if you only took action.

I want you to feel proud of what you accomplished and confident in what you can achieve. There's no time to waste. Let's get started!

Amy Pearl

Let's do this!


You Get It All!

  • 12 Virtual Coaching Meetings including a Kickoff and 2 follow up meetings with your supervisor

  • Self-Assessments like the WorkPlace Big Five Profile, Everything DiSC, Agile EQ, and the Ignited Listening Profile

  • 360 Degree Feedback customized for your organization and your unique needs

  • Private Online Coaching Portal

  • Dozens of My Best Frameworks

  • Lots of attention, ideas, and motivation to achieve your goals

Click the images below to achieve your goals.


Explore our assessments for candidate screening, development, team building, succession planning, and more.



Give the women in your organization the coaching, confidence, and connections they need to have successful careers and a fabulous lives.


Made Easy

Create an amazing learning experience

whether your team is

at the office, at home, or on the go.



Be the best leader you can be

with this award-winning

learning opportunity.



Create a workplace you love with our best-selling book, employee survey, and interactive team experience.



Replace your archaic review process

with an online system to

guide GREAT conversations.

Download the Best Interview Questions
for Virtual Job Candidates

Check out our recent news and blog.

B2B Business

3 Mistakes I Made While Building My B2B Business

March 29, 20245 min read

Mistakes. They happen to everyone. Yes, you learn from them. Yes, they help make you stronger. Yes, they are inevitable. But, let's see if I can help you avoid some, Okay? In fact, I'm going to share 3 mistakes I made while building my B2B business. 

These mistakes:

  • Slowed my growth

  • Frustrated my team

  • Impacted my customer service levels and my reputation

  • Drained my bank account

  • Wore me down emotionally, mentally, and physically

Fortunately, when I see a problem, I jump on it. So, the impact of these mistakes was lessened because I addressed them as soon as possible. Failure to do so could have been catastrophic. So, today, I'm going to share 3 mistakes I made while building my business, in hopes that you'll be able to avoid making them in yours.

Mistake #1: Offering Too Many Products/Services

I can't even count the number of products and services I've created and sold over the years. If a client needed something, I could build it. One day, we'd be delivering leadership training and on another day, customer service training. Then, we'd take on a recruiting engagement and then, an outplacement engagement. Although I was able to make a lot of clients happy and make decent money, I was never efficient. I was constantly starting, building, and delivering new things without any thought of using them more than once. I could never gain any economies of scale and I never had a reputation for anything. 

Then, I decided to narrow my focus to simply selling leadership assessments and training solutions to human resources professionals. That focus allowed me to build systems that scale and to develop a reputation as being a go-to person in my industry and community. Clients find me, because of my focus, thereby lessening my need to be prospecting on a regular basis.

How to Avoid This Mistake: Take a look at your products and services. What do you love to do? What gets you excited and energized? What products and services have the greatest return on investment? Prioritize them and focus on those that bubble to the top. Most importantly, have the courage to say "no" to clients who want the services that drain you financially, emotionally, and mentally.

Mistake #2: Working With the Wrong Clients

When you're first starting out, it's easy to say "yes" to any client that comes along. That might be okay for a while, as you try to sort out who you enjoy working with and who you don't. Over time, you learn which clients are more profitable than others. You see which clients share your values and beliefs. You begin to identify who your "best" customers are.

For me, my "best" customers are not solely defined by the revenue they generate for my company. For me, what ranks above revenue are things like how they feel about their employees. Do they care about employees? Do they want to create a great workplace culture? I also consider how difficult they are to work for. I call it the PITA factor. If they are a Pain In The A*%, I don't want to work with them.

Today, I love my clients. In fact, in many cases, I've become friends with my clients. I care about them, their success, their families. They care about my business and me. Their support has allowed me to have so much of what I have enjoyed in my career and my personal life. I don't take those relationships lightly.

How to Avoid This Mistake:  Identify what makes a "best" customer in your mind. It's different for everyone. Perhaps it's a client that contributes a certain amount of revenue to your business, a client who shares your personal values, a client who prefers to do business a certain sort of way, a client that has a particular philosophy or personality trait. It's totally up to you. 

Next, review your client list with three colored highlighters:

  • Color #1 (Your Favorite Color): Highlight clients that meet your "best" customer definition

  • Color #2: Highlight clients that are on their way to meeting your "best" customer definition - write down what you need to do to push them over the top

  • Color #3: Highlight clients that will most likely never meet your "best" customer definition. Identify when it will be time to say "goodbye" to them. You might need them for a while longer, as you grow your "best" customer list. Just don't take too long.

Mistake #3: Choosing the Wrong Partners

I've had a lot of partners over the years. Some have been formal, legal business partners. Others have been referral partners and people for whom I've served as a value-added reseller or affiliate. Some of these partners have and continue to be amazing. Others were on a completely different wave length.

My first business partner had very different philosophies than I did. When we started our business, we didn't have one client. We were starting from zero. During our first week in business, she purchased a Jaguar.  When I asked why she would buy such an expensive car when we didn't have one client, she replied, "Amy, we need to exude success." I thought, what on earth did I do? She wants to exude success when one of my core beliefs is that humility is the cornerstone of leadership. We did a lot of great work together, but eventually our philosophical differences led to the end of the partnership.

How to Avoid This Mistake: Choose your partners carefully. Ensure you have alignment around your personal values, your goals for your business, and how you want to be perceived in the community. Use formal legal agreements, even if your married or the best of friends, to ensure your rules of engagement are clearly spelled out. And, be sure to communicate frequently and regularly - the key to maintaining any strong relationship. 

There you have it - the 3 mistakes I made while building my B2B business. I hope you haven't made these mistakes already and that you're reading this blog post in time to avoid them in the future!

Back to Blog

© 2024 Work Ignited LLC