Get the tools and inspiration you need to be an Ignited Leader!

Lead Ignited

This workplace exists - a workplace where people think differently and achieve their goals, crush the competition, turn customers into enthusiastic fans, and love going to work every day. It's called a Collaborative Workplace and you can make it happen!

  • Get others excited about your vision and goals

  • Build a collaborative team

  • Get tips and techniques for communicating with individuals at every level of your organization

  • Become a stronger critical and strategic thinker

  • Build influence, even where you don't have direct authority

  • Get problem solving techniques to drive decision-making and accountability

  • Establish you executive presence

  • Spend your time in a way that capitalizes on your strengths and ignites your days!

You’ll ignite your passion to get results. You’ll also benefit from an instant network of accomplished professionals, peer coaching and learning that lasts.

Inventory Your Talents

We use a variety of self-assessments and 360 degree feedback to help you identify your strengths, as well as what you can do better, differently or more often. You'll develop a clear picture of your talents and create a plan to achieve your professional and personal goals.

Achieve Your Goals

During eight, two-hour virtual workshops and two one-on-one coaching sessions, you'll get tools, tips, and techniques to capitalize on your strengths. We'll discuss ways to overcome the challenges faced in your work and develop ideas for accomplishing your goals.

Get Ignited

Work with a group of leaders just like you who will help you succeed. We'll make sure you stay focused to achieve your goals and that your new skills and behaviors are sustainable. Most importantly, you'll gain the confidence and energy to be the best leader you can be.

Over 75% of our graduates have gone on to higher levels of leadership.

We are proud to have graduates from
dozens of amazing organizations including:

Hi. I'm Amy Pearl.

Hi. I'm Amy Pearl and I've dedicated my life to helping leaders like you overcome tough challenges at work, ignite their passion and achieve their goals. I'd love to help you, too!

I created everything in Lead Ignited over 3 decades, first, as a corporate gal working for a big bank and then, by coaching hundreds of professionals, from CEO's of multi-billion dollar companies to high potentials just starting out. I've gained a reputation as a no-nonsense yet fun-loving coach who asks thought-provoking questions and delivers actionable ideas.

I invite you to join Lead Ignited. Every tip you'll learn has been tested by my clients. So, I know they'll work for you, too!

Here are All the Details

Every other Thursday, we'll meet from 8:30 - 10:30 EST to focus on today's most important leadership topics. Prior to each session, you'll spend about 30 minutes preparing for the session using our online learning platform and a downloadable Power Pages workbook. After each session, you'll have an implementation week to try new things and get some quick wins!

January
Kickoff Meeting

We'll begin by meeting with you and your supervisor. We'll discuss the program details and establish your objectives. This way, we can customize the program to achieve your goals.

February 15th

Getting Started

Manage your priorities, not your time. We'll help you discover how to create a Collaborative Workplace and refine your priorities to focus on the workplace you desire for your team and yourself.

February 29th

Your Mindset Matters

Ignited leadership takes the right thinking. We'll use the Agile EQ Profile to explore your natural mindsets and build your stretch mindsets so you can feel confident and prepared heading into any situation.

March 14th
Listening & Communication

Ignited leaders are intentional when communicating with others. You'll use Everything DiSC and our Ignited Listening Profile to get personalized tips to communicate with your direct reports, peers, boss, and other colleagues to bolster your credibility, build relationships, and manage tense situations.

March
One-on-One Coaching 360 Degree Feedback

Inventory your strengths and identify improvement opportunities to be the best you can be. You'll get anonymous feedback from your direct reports, peers, supervisor, and others in an objective way. Then, we'll review your results in a one-on-one meeting to develop personalized strategies for your success.

March 28th
Your Strategic Playbook

Become crystal clear about your strategy for your department and your work. You'll write Your Playbook based on research and input from others. Then, you'll create a system of accountability for yourself and your team to maximize your contribution and stay focused on the big picture.

April 11th
Managing Performance

Create a culture of accountability and opportunity for your teams with the tools and techniques to set expectations, celebrate successes, and help team members who fall off track. Then, take the next step to coach your teams to find their own success through delegation and development.

April 25th
Managing Teams

Whether you're working in the office, 100% remotely, or in a hybrid-environment, a collaborative team requires five behaviors: trust, healthy conflict, commitment, peer-to-peer accountability, and a spirit of shared results. You'll get a Teams Toolkit to make this happen.

May 9th
Managing Change

Discover eight powerful influencing strategies, how to use them and when to apply them. Then, you'll learn an 8-step process for driving sustainable change and creating a spirit of continuous improvement.

May 23rd
Graduation Celebration

We'll celebrate your accomplishments with an all-out graduation celebration. You'll learn the habits of people who get recognized at work. Then, you'll create your long-term success path to create the career and life you desire!

June
One-on-One Coaching

We'll reflect on all you've learned and the daily habits you've put in place to be a strong leader. Then, based on your career and personal goals, we'll ensure you have a plan to sustain the changes you've put in place and the tools and frameworks to achieve your goals.

Space is limited. So join now!

$1297

You Get It All!

  • 8 Two-Hour Virtual Workshops

  • Course Website Full of Tools

  • Everything DiSC, Agile EQ & Ignited Listening Profiles

  • 360 Degree Feedback

  • Private Online Community for Participants

  • 2 One-on-One Coaching Sessions

  • Your Lead Ignited Power Pages Workbook

Still have a few questions? Read below.

Who else will be in Lead Ignited?

The diversity of the group is one of the most interesting parts. You’ll meet both senior and mid-level managers from a variety of industries including manufacturing, healthcare, technology, human services, insurance, and education. Most importantly, the class size is small. So, you’ll get a lot of individual attention.

How do I know Lead Ignited will address my issues?

Our goal is to achieve your goals. So, we begin by meeting with you and your supervisor to understand your objectives. Then, on the first day, we’ll work with the group to develop an agenda that addresses everyone’s top priorities. We’ll use your one-on-one coaching sessions to address your unique needs and to make sure you’re applying your new skills.

How are the classes structured?

Every other Thursday from 8:30 - 10:30 Eastern Time, we hold a virtual session for a total of four months. In advance of each session, you'll complete about 30 minutes of prework.  Throughout our time together, you’ll participate in various assessments, case studies, problem solving challenges, creative thinking, book reviews, and a lot of group discussion to share ideas and feedback. Even though you’ll be busy, our approach is very informal and engaging. It’s a great way to invest in yourself and re-energize for the future!

What is the cost?

At Work Ignited, we recognize that the fee for our services is your investment in anticipation of higher levels of performance and ultimately, greater financial return. So we strive to offer our high quality service at a fair value. The fee for participation is just $1297. 

What if I miss a session?

Most likely, you won't want to. Previous participants have told us that this is the best part of their week. But, we understand that you might have to miss a session, especially if you're on vacation. All sessions are recorded and housed on our private course site. You can watch (or re-watch) them any time.

Can we bring Lead Ignited in house?

We're happy to facilitate Lead Ignited for a team of your high-potential leaders. We'll build a customized program to meet your unique needs. We'll even help design mentoring programs and follow-up action learning programs to keep the learning going.

The best time to ignite your leadership skills is today.

I know you're busy and perhaps feeling overwhelmed or worried about taking something like this on.
There's no doubt the world is quickly changing - hybrid workforces and today's economy are creating a lot of uncertainty and challenges. I hear you, friend, and I'm here for you.

I truly believe that there's never been a better (or more important) time to double down on building your leadership skills. Today's workforce is looking for a sense of purpose, social connections, and to feel valued for the difference they make. That takes a new set of skills that you might not have needed in the past. Not only will Lead Ignited give you those skills, it will give you the discipline to put them in place as small, daily habits. So, they are easy!

I don't want you to look back in 6 or even 12 months with those same problems sitting on your desk, wondering what could have been if you only took action.

I want you to feel proud of what you accomplished and confident in what you can achieve. Plus, I want you to have a whole bunch of new friends that share your passion for leadership and will cheer you on!

Amy

Let's do this!

$1297

You Get It All!

  • 8 Two-Hour Virtual Workshops

  • Course Website Full of Tools

  • Everything DiSC, Agile EQ & Ignited Listening Profiles

  • 360 Degree Feedback

  • Private Online Community for Participants

  • 2 One-on-One Coaching Sessions

  • Your Lead Ignited Power Pages Workbook

Click the images below to achieve your goals.

Assessment
Solutions

Explore our assessments for candidate screening, development, team building, succession planning, and more.

Fabulous

Together

Give the women in your organization the coaching, confidence, and connections they need to have successful careers and a fabulous lives.

e-Learning

Made Easy

Create an amazing learning experience

whether your team is

at the office, at home, or on the go.

Lead

Ignited

Be the best leader you can be

with this award-winning

learning opportunity.

Collaboration

Breakthrough

Create a workplace you love with our best-selling book, employee survey, and interactive team experience.

Coaching

Conversations

Replace your archaic review process

with an online system to

guide GREAT conversations.

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B2B Sales

Why Life as a Coach and Course Creator is Easier with B2B Sales

March 29, 20243 min read

I see you working hard every day - posting on social media, running Facebook lives, engaging in groups, running paid ads - it's exhausting, especially if you aren't getting the results you desire.

I get it. When Covid initially threatened my in-person training and coaching business, I decided to hop on the digital band wagon. All the experts told me that I had to be active on social media. So, I created an Instagram account and made the commitment to post daily for a year. After 365 days, I had a whopping 242 followers with more than half of them not even being my ideal client. 

I sat back and thought, this is ridiculous. I've run a successful business for over 20 years. I sell leadership training and coaching programs to small businesses, big corporations, not-for-profits, school systems...you name it, I've done business with them.

I've never paid for advertising, in fact I've hardly ever advertised at all. I've certainly never danced in front of my customers and I wasn't about to start doing so on TikTok. I've never even sold directly to the people who would be participating in my training and coaching programs. So, why on earth was I changing my approach?

I went back to what I knew, which is selling business-to-business, or B2B. Let me show you why.

How much time are you spending on marketing? You spend time creating content, figuring out the algorithms, uploading your posts, DM-ing strangers, scripting and hosting your lives, and more. Maybe it's 8+ hours per week.

Let's assume you're successful in your social media efforts and you amass a following of 1,000 people. In fact, you are so amazing that you actually get 5% of them to buy your product. That's 50 participants. You run your fabulous program. They are all thrilled and you have quick cash in your pocket. Unfortunately, that's where it ends. You're back to zero. You either need to create an additional product that those 50 people might buy or you go back to your following and try to convert another 5%. 

Let me show you my way. In the last month, I facilitated two workshops for 90 people from one business. I met them because I worked with their human resources representative when she worked for another company. She called me, told me she had moved, and asked if I could help her again. I spent an hour with the CEO, sent him a quick proposal, and we booked the dates. Total time to close the deal was about 2 hours, which is a far greater return on the investment of my time than the year I spent posting to Instagram. The best news, they've already told me they have plans for me to work with them again next year.

When you sell business-to-business, one client can yield dozens or even hundreds of participants. They send their employees to your coaching and training programs year-after-year. Client upon client feeds participant upon participant into your program. So far, this year, I've served 59 business clients. Some were tiny sales and some were large sales. Some buy each year, while others I haven't heard from in a while. That's okay. The business from each client ebbs and flows. If you have strong relationships with enough clients and you do good work, you'll create a steady stream of participants in your programs and predictable revenue for your business. 

Do I still post on social media? Sure, for fun. My business clients tell me they love the inspiration and tips I share. But, I made many of those connections long before social media even existed.  

If you want to create a business that lasts for 20+ years and social media isn't getting the results that you desire, try B2B. Hop over to my home page and download my free guide called "Getting Your Foot in the Door" to get started today!

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