Get the tools and inspiration you need to be an Ignited Leader!

Lead Ignited

This workplace exists - a workplace where people think differently and achieve their goals, crush the competition, turn customers into enthusiastic fans, and love going to work every day. It's called a Collaborative Workplace and you can make it happen!

  • Get others excited about your vision and goals

  • Build a collaborative team

  • Get tips and techniques for communicating with individuals at every level of your organization

  • Become a stronger critical and strategic thinker

  • Build influence, even where you don't have direct authority

  • Get problem solving techniques to drive decision-making and accountability

  • Establish you executive presence

  • Spend your time in a way that capitalizes on your strengths and ignites your days!

You’ll ignite your passion to get results. You’ll also benefit from an instant network of accomplished professionals, peer coaching and learning that lasts.

Inventory Your Talents

We use a variety of self-assessments and 360 degree feedback to help you identify your strengths, as well as what you can do better, differently or more often. You'll develop a clear picture of your talents and create a plan to achieve your professional and personal goals.

Achieve Your Goals

During eight, two-hour virtual workshops and two one-on-one coaching sessions, you'll get tools, tips, and techniques to capitalize on your strengths. We'll discuss ways to overcome the challenges faced in your work and develop ideas for accomplishing your goals.

Get Ignited

Work with a group of leaders just like you who will help you succeed. We'll make sure you stay focused to achieve your goals and that your new skills and behaviors are sustainable. Most importantly, you'll gain the confidence and energy to be the best leader you can be.

Over 75% of our graduates have gone on to higher levels of leadership.

We are proud to have graduates from
dozens of amazing organizations including:

Hi. I'm Amy Pearl.

Hi. I'm Amy Pearl and I've dedicated my life to helping leaders like you overcome tough challenges at work, ignite their passion and achieve their goals. I'd love to help you, too!

I created everything in Lead Ignited over 3 decades, first, as a corporate gal working for a big bank and then, by coaching hundreds of professionals, from CEO's of multi-billion dollar companies to high potentials just starting out. I've gained a reputation as a no-nonsense yet fun-loving coach who asks thought-provoking questions and delivers actionable ideas.

I invite you to join Lead Ignited. Every tip you'll learn has been tested by my clients. So, I know they'll work for you, too!

Here are All the Details

Every other Thursday, we'll meet from 8:30 - 10:30 EST to focus on today's most important leadership topics. Prior to each session, you'll spend about 30 minutes preparing for the session using our online learning platform and a downloadable Power Pages workbook. After each session, you'll have an implementation week to try new things and get some quick wins!

January
Kickoff Meeting

We'll begin by meeting with you and your supervisor. We'll discuss the program details and establish your objectives. This way, we can customize the program to achieve your goals.

February 15th

Getting Started

Manage your priorities, not your time. We'll help you discover how to create a Collaborative Workplace and refine your priorities to focus on the workplace you desire for your team and yourself.

February 29th

Your Mindset Matters

Ignited leadership takes the right thinking. We'll use the Agile EQ Profile to explore your natural mindsets and build your stretch mindsets so you can feel confident and prepared heading into any situation.

March 14th
Listening & Communication

Ignited leaders are intentional when communicating with others. You'll use Everything DiSC and our Ignited Listening Profile to get personalized tips to communicate with your direct reports, peers, boss, and other colleagues to bolster your credibility, build relationships, and manage tense situations.

March
One-on-One Coaching 360 Degree Feedback

Inventory your strengths and identify improvement opportunities to be the best you can be. You'll get anonymous feedback from your direct reports, peers, supervisor, and others in an objective way. Then, we'll review your results in a one-on-one meeting to develop personalized strategies for your success.

March 28th
Your Strategic Playbook

Become crystal clear about your strategy for your department and your work. You'll write Your Playbook based on research and input from others. Then, you'll create a system of accountability for yourself and your team to maximize your contribution and stay focused on the big picture.

April 11th
Managing Performance

Create a culture of accountability and opportunity for your teams with the tools and techniques to set expectations, celebrate successes, and help team members who fall off track. Then, take the next step to coach your teams to find their own success through delegation and development.

April 25th
Managing Teams

Whether you're working in the office, 100% remotely, or in a hybrid-environment, a collaborative team requires five behaviors: trust, healthy conflict, commitment, peer-to-peer accountability, and a spirit of shared results. You'll get a Teams Toolkit to make this happen.

May 9th
Managing Change

Discover eight powerful influencing strategies, how to use them and when to apply them. Then, you'll learn an 8-step process for driving sustainable change and creating a spirit of continuous improvement.

May 23rd
Graduation Celebration

We'll celebrate your accomplishments with an all-out graduation celebration. You'll learn the habits of people who get recognized at work. Then, you'll create your long-term success path to create the career and life you desire!

June
One-on-One Coaching

We'll reflect on all you've learned and the daily habits you've put in place to be a strong leader. Then, based on your career and personal goals, we'll ensure you have a plan to sustain the changes you've put in place and the tools and frameworks to achieve your goals.

Space is limited. So join now!

$1297

You Get It All!

  • 8 Two-Hour Virtual Workshops

  • Course Website Full of Tools

  • Everything DiSC, Agile EQ & Ignited Listening Profiles

  • 360 Degree Feedback

  • Private Online Community for Participants

  • 2 One-on-One Coaching Sessions

  • Your Lead Ignited Power Pages Workbook

Still have a few questions? Read below.

Who else will be in Lead Ignited?

The diversity of the group is one of the most interesting parts. You’ll meet both senior and mid-level managers from a variety of industries including manufacturing, healthcare, technology, human services, insurance, and education. Most importantly, the class size is small. So, you’ll get a lot of individual attention.

How do I know Lead Ignited will address my issues?

Our goal is to achieve your goals. So, we begin by meeting with you and your supervisor to understand your objectives. Then, on the first day, we’ll work with the group to develop an agenda that addresses everyone’s top priorities. We’ll use your one-on-one coaching sessions to address your unique needs and to make sure you’re applying your new skills.

How are the classes structured?

Every other Thursday from 8:30 - 10:30 Eastern Time, we hold a virtual session for a total of four months. In advance of each session, you'll complete about 30 minutes of prework.  Throughout our time together, you’ll participate in various assessments, case studies, problem solving challenges, creative thinking, book reviews, and a lot of group discussion to share ideas and feedback. Even though you’ll be busy, our approach is very informal and engaging. It’s a great way to invest in yourself and re-energize for the future!

What is the cost?

At Work Ignited, we recognize that the fee for our services is your investment in anticipation of higher levels of performance and ultimately, greater financial return. So we strive to offer our high quality service at a fair value. The fee for participation is just $1297. 

What if I miss a session?

Most likely, you won't want to. Previous participants have told us that this is the best part of their week. But, we understand that you might have to miss a session, especially if you're on vacation. All sessions are recorded and housed on our private course site. You can watch (or re-watch) them any time.

Can we bring Lead Ignited in house?

We're happy to facilitate Lead Ignited for a team of your high-potential leaders. We'll build a customized program to meet your unique needs. We'll even help design mentoring programs and follow-up action learning programs to keep the learning going.

The best time to ignite your leadership skills is today.

I know you're busy and perhaps feeling overwhelmed or worried about taking something like this on.
There's no doubt the world is quickly changing - hybrid workforces and today's economy are creating a lot of uncertainty and challenges. I hear you, friend, and I'm here for you.

I truly believe that there's never been a better (or more important) time to double down on building your leadership skills. Today's workforce is looking for a sense of purpose, social connections, and to feel valued for the difference they make. That takes a new set of skills that you might not have needed in the past. Not only will Lead Ignited give you those skills, it will give you the discipline to put them in place as small, daily habits. So, they are easy!

I don't want you to look back in 6 or even 12 months with those same problems sitting on your desk, wondering what could have been if you only took action.

I want you to feel proud of what you accomplished and confident in what you can achieve. Plus, I want you to have a whole bunch of new friends that share your passion for leadership and will cheer you on!

Amy

Let's do this!

$1297

You Get It All!

  • 8 Two-Hour Virtual Workshops

  • Course Website Full of Tools

  • Everything DiSC, Agile EQ & Ignited Listening Profiles

  • 360 Degree Feedback

  • Private Online Community for Participants

  • 2 One-on-One Coaching Sessions

  • Your Lead Ignited Power Pages Workbook

Click the images below to achieve your goals.

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Explore our assessments for candidate screening, development, team building, succession planning, and more.

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Made Easy

Create an amazing learning experience

whether your team is

at the office, at home, or on the go.

Lead

Ignited

Be the best leader you can be

with this award-winning

learning opportunity.

Collaboration

Breakthrough

Create a workplace you love with our best-selling book, employee survey, and interactive team experience.

Coaching

Conversations

Replace your archaic review process

with an online system to

guide GREAT conversations.

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3 Mistakes I Made While Building My B2B Business

March 29, 20245 min read

Mistakes. They happen to everyone. Yes, you learn from them. Yes, they help make you stronger. Yes, they are inevitable. But, let's see if I can help you avoid some, Okay? In fact, I'm going to share 3 mistakes I made while building my B2B business. 

These mistakes:

  • Slowed my growth

  • Frustrated my team

  • Impacted my customer service levels and my reputation

  • Drained my bank account

  • Wore me down emotionally, mentally, and physically

Fortunately, when I see a problem, I jump on it. So, the impact of these mistakes was lessened because I addressed them as soon as possible. Failure to do so could have been catastrophic. So, today, I'm going to share 3 mistakes I made while building my business, in hopes that you'll be able to avoid making them in yours.

Mistake #1: Offering Too Many Products/Services

I can't even count the number of products and services I've created and sold over the years. If a client needed something, I could build it. One day, we'd be delivering leadership training and on another day, customer service training. Then, we'd take on a recruiting engagement and then, an outplacement engagement. Although I was able to make a lot of clients happy and make decent money, I was never efficient. I was constantly starting, building, and delivering new things without any thought of using them more than once. I could never gain any economies of scale and I never had a reputation for anything. 

Then, I decided to narrow my focus to simply selling leadership assessments and training solutions to human resources professionals. That focus allowed me to build systems that scale and to develop a reputation as being a go-to person in my industry and community. Clients find me, because of my focus, thereby lessening my need to be prospecting on a regular basis.

How to Avoid This Mistake: Take a look at your products and services. What do you love to do? What gets you excited and energized? What products and services have the greatest return on investment? Prioritize them and focus on those that bubble to the top. Most importantly, have the courage to say "no" to clients who want the services that drain you financially, emotionally, and mentally.

Mistake #2: Working With the Wrong Clients

When you're first starting out, it's easy to say "yes" to any client that comes along. That might be okay for a while, as you try to sort out who you enjoy working with and who you don't. Over time, you learn which clients are more profitable than others. You see which clients share your values and beliefs. You begin to identify who your "best" customers are.

For me, my "best" customers are not solely defined by the revenue they generate for my company. For me, what ranks above revenue are things like how they feel about their employees. Do they care about employees? Do they want to create a great workplace culture? I also consider how difficult they are to work for. I call it the PITA factor. If they are a Pain In The A*%, I don't want to work with them.

Today, I love my clients. In fact, in many cases, I've become friends with my clients. I care about them, their success, their families. They care about my business and me. Their support has allowed me to have so much of what I have enjoyed in my career and my personal life. I don't take those relationships lightly.

How to Avoid This Mistake:  Identify what makes a "best" customer in your mind. It's different for everyone. Perhaps it's a client that contributes a certain amount of revenue to your business, a client who shares your personal values, a client who prefers to do business a certain sort of way, a client that has a particular philosophy or personality trait. It's totally up to you. 

Next, review your client list with three colored highlighters:

  • Color #1 (Your Favorite Color): Highlight clients that meet your "best" customer definition

  • Color #2: Highlight clients that are on their way to meeting your "best" customer definition - write down what you need to do to push them over the top

  • Color #3: Highlight clients that will most likely never meet your "best" customer definition. Identify when it will be time to say "goodbye" to them. You might need them for a while longer, as you grow your "best" customer list. Just don't take too long.

Mistake #3: Choosing the Wrong Partners

I've had a lot of partners over the years. Some have been formal, legal business partners. Others have been referral partners and people for whom I've served as a value-added reseller or affiliate. Some of these partners have and continue to be amazing. Others were on a completely different wave length.

My first business partner had very different philosophies than I did. When we started our business, we didn't have one client. We were starting from zero. During our first week in business, she purchased a Jaguar.  When I asked why she would buy such an expensive car when we didn't have one client, she replied, "Amy, we need to exude success." I thought, what on earth did I do? She wants to exude success when one of my core beliefs is that humility is the cornerstone of leadership. We did a lot of great work together, but eventually our philosophical differences led to the end of the partnership.

How to Avoid This Mistake: Choose your partners carefully. Ensure you have alignment around your personal values, your goals for your business, and how you want to be perceived in the community. Use formal legal agreements, even if your married or the best of friends, to ensure your rules of engagement are clearly spelled out. And, be sure to communicate frequently and regularly - the key to maintaining any strong relationship. 

There you have it - the 3 mistakes I made while building my B2B business. I hope you haven't made these mistakes already and that you're reading this blog post in time to avoid them in the future!

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