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(R) Certification, or just to purchase credits for your own do-it-yourself programs, our solutions are easy-to-administer and easy-to-afford.

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It's easier than you think!

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Profiles to Discover Your Style

Online or on paper, Everything DiSC(R) Profiles help you discover your strengths, motivators, communication style and more.

Dynamic Workshops

In person or virtual, our workshops are interactive, engaging, insightful, and provide action-by-action ideas for success.

Turnkey Facilitation Tools

Scripts for virtual and in-person sessions, engaging video, presentations, and certification programs make leading workshops a breeze.

Check out our Catalyst demo video below.

Upgrade to Catalyst for FREE!

If you act now, you can upgrade your team's Everything DiSC Profiles and even your old DiSC Classic Profiles for free!

It's easy. We can walk you through the process and have you up and running today.

Watch this 2 minute video to learn more.

Explore the Solutions

Everything DiSC Workplace (R) on Catalyst

With over 40 years of expertise, Everything DiSC is a proven, scientifically validated assessment with 90%+ accuracy rating from learners worldwide.

With Everything DiSC Workplace, learners understand their styles, how to read others, and how to use that information to make connections, manage conflict, and collaborate with their teammates.

Using Catalyst, learners get online access to information about their styles, as well as the ability to compare themselves to their teammates to develop strategies for success.

Everything DiSC Agile EQ TM

Today's world is full of change and uncertainty. At a time like this, emotional intelligence is more important than ever.

With Agile EQ, you'll discover your natural mindset and get dozens of tips for using stretch mindsets when you need them.

Whether your organization is implementing agile project management practices or just trying to build stronger relationships and teamwork, Agile EQ will help you develop the mindset for success.

Everything DiSC Management

With today's diverse teams, understanding each team member's unique strengths, motivators, and stressors can be difficult.

With Everything DiSC Management, you'll discover how to understand each team member. Then, you can use that information, like a decoder to create strategies for directing, delegating, and creating a motivating environment that drives results.

You'll even get a toolkit for managing your boss!

Everything DiSC Productive Conflict

Without conflict, we'd never discover new ideas, fix what's broken, or develop well-rounded solutions. But, unproductive conflict can take us to bad places and breakdown how our teams work together.

With Everything DiSC Productive Conflict, you'll learn how the not-so-great aspects of your style emerge in conflict. Then, you'll learn how to keep responses like caving in or getting defensive from getting in the way.

Everything DiSC Work of Leaders (R)

Leaders, especially senior leaders sometimes struggle with getting others to support their goals, driving change, and building accountability.

With Everything DiSC Work of Leaders, you'll learn how to use your strengths to establish vision, build alignment, and champion execution.

Integrate your goal setting, operational tracking, and performance management processes to fully align Work of Leaders with your everyday activities.

Everything DiSC Sales

Everything DiSC isn't just for internal communication.
After all, every prospect has a different buying style.

With Everything DiSC Sales, your team will learn about their natural selling styles.Then, they'll identify clues prospects share that reveal their buying styles and get tips for overcoming objections and closing the deal.

Our online system allows your sales team to create FREE customer interaction maps with conversation tips tailored for each of their customers.

Looking for a quick and simple train-the
trainer program?

Build your skills and confidence to use Everything DiSC for training, coaching, team
building and more with our Everything DiSC Expert Course.

Click the images below to achieve your goals.

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Explore our assessments for candidate screening, development, team building, succession planning, and more.

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Be the best leader you can be

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Create a workplace you love with our best-selling book, employee survey, and interactive team experience.

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Replace your archaic review process

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guide GREAT conversations.

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B2B Decision Makers

The Biggest Objections of B2B Decision Makers

March 29, 20242 min read

Top sales people understand the most common objections they’ll hear from customers. They prepare for them, so they are ready to overcome them. So, today, let's talk about typical reasons B2B purchasers say, "no" to your training courses, coaching programs, and consulting services. This way, you'll be prepared for these objections so you can overcome them.

Often, we hear two objections coming right out of the gate. The decision maker will either say that they don’t have time for this right now or they don’t have the money for this right now. Listen, these days, it seems like people don’t have time for anything. And, money, that’s just a convenient excuse. Businesses spend a lot of time and money on things that are less important than what you have to offer.

Time and money objections are usually just masks for two bigger objections on the minds of decision makers. In fact, decision makers often miraculously find time and money for your solutions, if they overcome these two bigger objections.

Bigger Objection #1: Will I Get Results?

Every business decision maker has problems. Those problems could be things like poor teamwork, a lack of accountability, rising healthcare costs, high employee turnover, lack of sales, no succession candidates, and more. 

Will your coaching or training program solve their program and get fast results? Will it make a difference? If the answer is yes, they will find the time and money to invest, particularly if they've been struggling for a long time.

Bigger Objection #2: Will I Look Good?

Decision makers can be concerned about how program will be received by the participants. No one wants to be the bearer of bad news. No one wants to implement something that will make life more difficult or stressful for the team.

Many times, I was hired by business unit managers who didn't always have the best relationship with their Human Resources team. My goal has always been to serve everyone and make everyone look good. I would never want the HR folks to feel inferior or left out. And, I would want the business unit manager to know I had their best interests at heart.

How can you show your purchasers that you aim to meet everyone's objectives and priorities? How will your solution make life easier for their teams or help them to learn and grow? How can you make the decision makers the heroes for bringing you in to save the day?

Time and money might be convenient excuses, but they often aren't the real objections. Be ready to show how your solution solves the decision maker's problem and how you'll make them look good, and they'll find the time and money to hire you in a heartbeat.

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