e-Learning Made Easy

Create an engaging learning experience whether your team is in the office, at home, or on the go!

Afraid your team won't embrace online learning?
Spoke learners get great results:

  • 5.5 x increase in training completion rates

  • 4x more user engagement

  • 2.5x increase in non-required training activities

No time to create your own e-learning programs?

That’s okay. We’ll get you ready and set to go with our Ready-Set Course Packs. This off-the-shelf content takes a radically different approach. Most affordable turnkey solutions for basic training lack in quality, sustainability, and are outdated. Ready Set is high-quality, action-oriented, semi-customizable training based on proven methodology.

Our periodic Power Meetings create engagement and build accountability for new behaviors with your learners.

CLICK THE PROGRAM TITLES below for a description of these short and actionable online learning programs.

10 Micro-Learning Modules including:

  • Motivating Your Team

  • Conflict Resolution

  • Coaching

8 Micro-Learning

Modules including:

  • Prospecting

  • Positioning Against the Competition

  • Asking for the Sale

7 Micro-Learning

Modules including:

  • Workplace Violence

  • Data Protection

  • Scam Awareness

5 Micro-Learning

Modules including:

  • Sexual Harassment

  • Identifying Bias

  • Creating a Supportive Culture

Click the images below to achieve your goals.


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Create an amazing learning experience

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Getting Started is Easy!

Whether you've had your LMS in place for a decade and need help migrating training, or you've never used an online learning tool before, we'll have you up and running fast!

  • Kick Off: We’ll pull together learning and technical experts to understand your needs, share ideas, and create a plan to meet your goals.

  • Set Up: We’ll help you upload users, courses, resources, and anything else you need to get started.

  • Learn: We’ll help you become an expert Administrator and e-learning pro.

  • Launch: Get your team excited because they’re about to experience learning on a whole new level!

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B2B Decision Makers

The Biggest Objections of B2B Decision Makers

March 29, 20242 min read

Top sales people understand the most common objections they’ll hear from customers. They prepare for them, so they are ready to overcome them. So, today, let's talk about typical reasons B2B purchasers say, "no" to your training courses, coaching programs, and consulting services. This way, you'll be prepared for these objections so you can overcome them.

Often, we hear two objections coming right out of the gate. The decision maker will either say that they don’t have time for this right now or they don’t have the money for this right now. Listen, these days, it seems like people don’t have time for anything. And, money, that’s just a convenient excuse. Businesses spend a lot of time and money on things that are less important than what you have to offer.

Time and money objections are usually just masks for two bigger objections on the minds of decision makers. In fact, decision makers often miraculously find time and money for your solutions, if they overcome these two bigger objections.

Bigger Objection #1: Will I Get Results?

Every business decision maker has problems. Those problems could be things like poor teamwork, a lack of accountability, rising healthcare costs, high employee turnover, lack of sales, no succession candidates, and more. 

Will your coaching or training program solve their program and get fast results? Will it make a difference? If the answer is yes, they will find the time and money to invest, particularly if they've been struggling for a long time.

Bigger Objection #2: Will I Look Good?

Decision makers can be concerned about how program will be received by the participants. No one wants to be the bearer of bad news. No one wants to implement something that will make life more difficult or stressful for the team.

Many times, I was hired by business unit managers who didn't always have the best relationship with their Human Resources team. My goal has always been to serve everyone and make everyone look good. I would never want the HR folks to feel inferior or left out. And, I would want the business unit manager to know I had their best interests at heart.

How can you show your purchasers that you aim to meet everyone's objectives and priorities? How will your solution make life easier for their teams or help them to learn and grow? How can you make the decision makers the heroes for bringing you in to save the day?

Time and money might be convenient excuses, but they often aren't the real objections. Be ready to show how your solution solves the decision maker's problem and how you'll make them look good, and they'll find the time and money to hire you in a heartbeat.

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