You've Come To the Right Place
At Work Ignited, our mission is simple:
To ignite your passion, ignite your team, and ignite your workplace!
With decades of personal experience as leaders, coaches, and organizational development professionals, we know first-hand, the challenges that organizations face including hiring and promoting the right people, building accountability, developing talent, and encouraging collaborative teams.
Whether you're looking for strategic input, dynamic facilitation, or just the best tools to "do-it-yourself", you've come to the right place.
Meet our Team
Amy Pearl
Hi! I love creating strategic solutions and simple tools to help people ignite their passions, their teams, and their workplaces. I've spent the last 3 decades helping companies achieve their goals, first as a corporate gal at M&T Bank and then, serving people like you. I'm a no-nonsense yet fun-loving coach and facilitator who loves to drink bourbon and play golf. I'd love to meet you!
Stephanie Phibbs
Stephanie is the Project Maven of the Work Ignited Team. Stephanie and her collaborative team are in the top 2% of Everything DiSC Authorized Partners world-wide and they are Master Trainers for the WorkPlace Big Five Profile. They design custom surveys and 360° feedback assessments for Fortune
50 and Great Place to Work Top 10 organizations.
Meet Stephanie
Kris Coleman
Hello! We might have already spoken, since I'm typically the person you speak with when you call our office. It's my job to make sure our clients get the best service possible. I've had experience working in all kinds of places including an animal hospital and brewery in Buffalo, a private high school in New York City, Sugarbush Resort in Vermont, and Denali Park Resorts in Alaska. I can't wait to get to know more about your organization.
Contact Us
Work Ignited
716-276-8005
8304 Main Street
Williamsville, New York 14221
We'd love to hear from you!
Click the images below to achieve your goals.
Assessment
Solutions
Explore our assessments for candidate screening, development, team building, succession planning, and more.
Fabulous
Together
Give the women in your organization the coaching, confidence, and connections they need to have successful careers and a fabulous lives.
e-Learning
Made Easy
Create an amazing learning experience
whether your team is
at the office, at home, or on the go.
Lead
Ignited
Be the best leader you can be
with this award-winning
learning opportunity.
Collaboration
Breakthrough
Create a workplace you love with our best-selling book, employee survey, and interactive team experience.
Coaching
Conversations
Replace your archaic review process
with an online system to
guide GREAT conversations.
Download the Best Interview Questions
for Virtual Job Candidates
Look who's using our assessments today:
Check out our recent news and blog.
Can I sell memberships B2B?
At the beginning of the Covid pandemic, most of my clients were working from home. As human resources and learning professionals, they were tasked with helping employees succeed in their work-from-home space. After a few months, I began to hear that my hardworking clients no longer felt intellectually stimulated and they missed the camaraderie that came along with an in-office work environment.
Since I follow my customers’ lead to give them what they need to thrive, I launched a membership program where women in leadership could get the coaching, connections, and confidence to achieve their goals. I wasn’t 100% sure that my corporate clients would embrace the membership format, but that uncertainty didn’t last long.
It was a Friday afternoon at 4:50 and I decided to email 65 clients inviting them to join my new membership. I could have talked myself out of it. Afterall, how many corporate clients have ever even heard of a membership program? Plus, 4:50 pm on a Friday? Most experts would probably say this was not an ideal time for a “launch” email, especially to business-people.
To my surprise, by Monday morning, I had 45 interested participants – a 69% CONVERSION RATE on a product people didn’t know anything about from an email sent at 4:50 on a Friday afternoon!
For two years, I served my heart out for my members. I hosted bi-weekly live events with amazing guest speakers and lots of online self-help content. I even sent each participant a customized, bound journal for them to chart their success path, plan each month, and log their successes.
So, the answer to the question is: YES! You can absolutely sell membership programs to corporations, not-for-profits, small businesses, and other professional organizations. Individual are on a quest for all the benefits memberships provide like:
Netflix-style, binge-worthy content to get solutions to their most pressing problems
Online communities of like-minded professionals to share ideas without the distraction of Facebook ads or TikTok dancers
Regular live events to learn and network with their peers
Templates to make their jobs easier
Opportunities to get coaching and inspiration from you
My membership was for women in leadership. Yours could be for people in specific professions (e.g., accountants, engineers, nurses, estheticians, realtors, daycare center operators, teachers), in specific industries (e.g., healthcare, manufacturing, tech, human services), at various levels (e.g., CEO’s, entry level leaders, school principals)…really, any group.
Participants in my leadership development programs often ask if there’s a way to stay in touch after our workshops. That’s a great door opener for a membership program. Perhaps you already have a course – adding a membership program would be easy. You could even sell your course bundled with a one-year subscription to the membership program as a package.
Just listen to your customers. Survey them to find out what they need and how they’d like to connect with you and other members. Launch your membership and grow from there.
Whether it’s a free Facebook group or a paid community in Kajabi, a membership program can easily work in the B2B space. Why don't you give it a try?!?!?
