You've Come To the Right Place
At Work Ignited, our mission is simple:
To ignite your passion, ignite your team, and ignite your workplace!
With decades of personal experience as leaders, coaches, and organizational development professionals, we know first-hand, the challenges that organizations face including hiring and promoting the right people, building accountability, developing talent, and encouraging collaborative teams.
Whether you're looking for strategic input, dynamic facilitation, or just the best tools to "do-it-yourself", you've come to the right place.
Meet our Team
Amy Pearl
Hi! I love creating strategic solutions and simple tools to help people ignite their passions, their teams, and their workplaces. I've spent the last 3 decades helping companies achieve their goals, first as a corporate gal at M&T Bank and then, serving people like you. I'm a no-nonsense yet fun-loving coach and facilitator who loves to drink bourbon and play golf. I'd love to meet you!
Stephanie Phibbs
Stephanie is the Project Maven of the Work Ignited Team. Stephanie and her collaborative team are in the top 2% of Everything DiSC Authorized Partners world-wide and they are Master Trainers for the WorkPlace Big Five Profile. They design custom surveys and 360° feedback assessments for Fortune
50 and Great Place to Work Top 10 organizations.
Meet Stephanie
Kris Coleman
Hello! We might have already spoken, since I'm typically the person you speak with when you call our office. It's my job to make sure our clients get the best service possible. I've had experience working in all kinds of places including an animal hospital and brewery in Buffalo, a private high school in New York City, Sugarbush Resort in Vermont, and Denali Park Resorts in Alaska. I can't wait to get to know more about your organization.
Contact Us
Work Ignited
716-276-8005
8304 Main Street
Williamsville, New York 14221
We'd love to hear from you!
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Assessment
Solutions
Explore our assessments for candidate screening, development, team building, succession planning, and more.
Fabulous
Together
Give the women in your organization the coaching, confidence, and connections they need to have successful careers and a fabulous lives.
e-Learning
Made Easy
Create an amazing learning experience
whether your team is
at the office, at home, or on the go.
Lead
Ignited
Be the best leader you can be
with this award-winning
learning opportunity.
Collaboration
Breakthrough
Create a workplace you love with our best-selling book, employee survey, and interactive team experience.
Coaching
Conversations
Replace your archaic review process
with an online system to
guide GREAT conversations.
Download the Best Interview Questions
for Virtual Job Candidates
Look who's using our assessments today:
Check out our recent news and blog.
How B2B Buyers Shop for Coaching and Training Courses
If you’re a course creator, coach, or consultant interested in selling to corporate clients, it’s essential to understand how today’s business purchasers shop.
Today's purchasers live in a "work from anywhere" world and have access to global providers and online solutions for their learning and development needs. Although Gen Xers have larger budgets, Millennials are the predominant decision makers, while Baby Boomers' influence is decreasing. As such, B2B buyers have moved away from an in-person, direct sales experience.
Today’s purchasers don’t want sales people involved at every step of the process. Instead they want to explore on their own across various channels and within different formats. In their ideal buying experience, over 50% of B2B purchasers prefer self-guided research like visiting websites, watching YouTube videos, or attending webinars. Many would also ask their colleagues for recommendations or look for advice from online forums.
Does that mean traditional prospecting efforts are out? Absolutely not. Connecting with prospects through industry and community organizations, speaking engagements, trade shows, and other networking opportunities is still essential. It's an easy to way to meet a lot of potential purchasers quickly. I even have a young nephew who keeps winning awards for selling multi-million dollar equipment leases via cold calling.
However, it's important to take 3 actions to be prepared for this new approach to B2B buying:
First, make sure your website and digital platforms (i.e., LinkedIn, YouTube) showcase what you do, who you do it for, and what’s unique about you. Providing downloadable resources and short videos will let them know you’re an expert and make you the go-to source for information.
Second, host virtual or in-person learning experiences for your prospective clients. This will allow you to engage with them at a deeper level. Digital savvy buyers expect more frequent touchpoints and bring more stakeholders into the decision making process. This might include senior managers, budget holders, users/participants, and other key influencers in the organization. Make it easy for them to engage with you, your team, and even some of your other clients.
And third, recognize that by the time you get that sales meeting, you’ll probably have pretty informed prospects. They will expect you to be efficient, consultative, and confident. Listen to their needs, brainstorm solutions, and increase their confidence in you by sharing advice. Since many purchasing conversations happen digitally, ensure your toolkit of sharable slides, reports, case studies, and testimonials is up to date and ready to go.
Today's B2B purchasers expect a collaborative, consultative, tech savvy, and confident sales person. Be ready when they are, and you'll be sure to close the deal.
