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At Work Ignited, our mission is simple:

To ignite your passion, ignite your team, and ignite your workplace!

With decades of personal experience as leaders, coaches, and organizational development professionals, we know first-hand, the challenges that organizations face including hiring and promoting the right people, building accountability, developing talent, and encouraging collaborative teams.

Whether you're looking for strategic input, dynamic facilitation, or just the best tools to "do-it-yourself", you've come to the right place.

Meet our Team

Amy Pearl

Hi! I love creating strategic solutions and simple tools to help people ignite their passions, their teams, and their workplaces. I've spent the last 3 decades helping companies achieve their goals, first as a corporate gal at M&T Bank and then, serving people like you. I'm a no-nonsense yet fun-loving coach and facilitator who loves to drink bourbon and play golf. I'd love to meet you!

Stephanie Phibbs

Stephanie is the Project Maven of the Work Ignited Team. Stephanie and her collaborative team are in the top 2% of Everything DiSC Authorized Partners world-wide and they are Master Trainers for the WorkPlace Big Five Profile. They design custom surveys and 360° feedback assessments for Fortune
50 and Great Place to Work Top 10 organizations.

Meet Stephanie

Kris Coleman

Hello! We might have already spoken, since I'm typically the person you speak with when you call our office. It's my job to make sure our clients get the best service possible. I've had experience working in all kinds of places including an animal hospital and brewery in Buffalo, a private high school in New York City, Sugarbush Resort in Vermont, and Denali Park Resorts in Alaska. I can't wait to get to know more about your organization.

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Work Ignited

716-276-8005

8304 Main Street

Williamsville, New York 14221

We'd love to hear from you!

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The Biggest Objections of B2B Decision Makers

March 29, 20242 min read

Top sales people understand the most common objections they’ll hear from customers. They prepare for them, so they are ready to overcome them. So, today, let's talk about typical reasons B2B purchasers say, "no" to your training courses, coaching programs, and consulting services. This way, you'll be prepared for these objections so you can overcome them.

Often, we hear two objections coming right out of the gate. The decision maker will either say that they don’t have time for this right now or they don’t have the money for this right now. Listen, these days, it seems like people don’t have time for anything. And, money, that’s just a convenient excuse. Businesses spend a lot of time and money on things that are less important than what you have to offer.

Time and money objections are usually just masks for two bigger objections on the minds of decision makers. In fact, decision makers often miraculously find time and money for your solutions, if they overcome these two bigger objections.

Bigger Objection #1: Will I Get Results?

Every business decision maker has problems. Those problems could be things like poor teamwork, a lack of accountability, rising healthcare costs, high employee turnover, lack of sales, no succession candidates, and more. 

Will your coaching or training program solve their program and get fast results? Will it make a difference? If the answer is yes, they will find the time and money to invest, particularly if they've been struggling for a long time.

Bigger Objection #2: Will I Look Good?

Decision makers can be concerned about how program will be received by the participants. No one wants to be the bearer of bad news. No one wants to implement something that will make life more difficult or stressful for the team.

Many times, I was hired by business unit managers who didn't always have the best relationship with their Human Resources team. My goal has always been to serve everyone and make everyone look good. I would never want the HR folks to feel inferior or left out. And, I would want the business unit manager to know I had their best interests at heart.

How can you show your purchasers that you aim to meet everyone's objectives and priorities? How will your solution make life easier for their teams or help them to learn and grow? How can you make the decision makers the heroes for bringing you in to save the day?

Time and money might be convenient excuses, but they often aren't the real objections. Be ready to show how your solution solves the decision maker's problem and how you'll make them look good, and they'll find the time and money to hire you in a heartbeat.

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