Terms & Conditions

Welcome to our website!

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Work Ignited's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term "Work Ignited" or 'us' or 'we' refers to the owner of the website whose registered office is 8304 Main Street, Williamsville, New York 14221, United States of America. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.

  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.

  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of the United States of America.

Earnings Disclaimer

Work Ignited LLC has taken every effort to ensure promotions and products are accurately represented, as well as their potential earning or financial return. However, there is no guarantee that you will get any results or earn any money whatsoever from our products and services, and we do not purport any "get rich schemes." Nothing on our website or in our promotions is a promise or guarantee of earnings. Your level of success in attaining results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, list, and financial situation. Because these factors differ according to individuals, we cannot guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business. Any forward-looking statements outlined on our sites or in our promotions are simply our expectations or forecasts for future potential, and thus are not guarantees or promises for actual performance. These statements are simply our opinion. As stipulated by law, we make no guarantees that you will achieve any results from our ideas or promotions and we offer no professional legal or financial advice.

Every effort is made to keep the website up and running smoothly. However, Work Ignited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

Click the images below to achieve your goals.


Explore our assessments for candidate screening, development, team building, succession planning, and more.



Give the women in your organization the coaching, confidence, and connections they need to have successful careers and a fabulous lives.


Made Easy

Create an amazing learning experience

whether your team is

at the office, at home, or on the go.



Be the best leader you can be

with this award-winning

learning opportunity.



Create a workplace you love with our best-selling book, employee survey, and interactive team experience.



Replace your archaic review process

with an online system to

guide GREAT conversations.

Download the Best Interview Questions
for Virtual Job Candidates

Look who's using our assessments today:

Check out our recent news and blog.

B2B Sales Calls

The One Thing I Wish I Knew When I Started Making B2B Sales Calls

March 29, 20243 min read

When I first started my business, I was really intimidated by people in power. I’d be invited to speak to family-business owners whose names were on their buildings or CEO’s running multi-billion dollar companies.

Thoughts went through my head like:

  • What if they’ve met with other coaches that are more sophisticated than me?

  • What if I don’t have answers to their questions?

  • What if I look like an idiot compared to them?

  • Who am I to give them advice?

My confidence was so low and imposter syndrome crept in as I headed into every sales call. But you know what? That was all in my head. 

The one thing I wish I knew when I started making B2B sales calls is:

CEO's and other decision makers are regular people, just like you and me.

In over 20 years, every time I’ve mustered up the courage to go to those meetings, it has worked out just fine. You see, business decision makers are people, just like you and me. They have problems. They are looking for solutions. I have solutions and so do you.

In fact, most of the time, they've loved my ideas and they were grateful for my time and insight. I've really come to enjoy getting to know and serving many executives. I've learned so much from them - I hope as much as they have learned from me.

Have I come across a few jerks in my time? Definitely. I once worked with a third generation CEO of a defense contractor. I was invited to administer a series of assessments for him by an executive coach with whom he was working. It was the toughest meeting I've had. He was a real challenger. He felt he couldn't include his executive team in decisions because he didn't trust them to keeps things confidential. He also felt "The Art of War" was an excellent guide for managing his employees. Yep, he was a real doozy.

Knowing this going in, I prepared extensively, so I'd be at the top of my game. Throughout the entire meeting, I just kept thinking, "I don't care if I ever see this person again." Guess what? A few months ago I read in the paper that he had been terminated from the company by his Board of Directors.  

Here's the secret to feeling more confident when you're meeting with executive decision makers:

  • Redefine failure in your mind. FAIL = First Attempt In Learning. Success is hardly possible without failure. If you're not failing, you're probably not pushing yourself to new levels.The more you fail, the more likely you will succeed beyond your wildest dreams.

  • Do your homework. The more prepared you are, the more confident you will be.

  • Define your ideal or best client. Do you really want to work for a decision maker who is intimidating or uncaring about people? Imagine the culture in that organization. Move on and find your dream clients.

  • Have a willingness to try. Confidence doesn't come overnight. Confidence comes because you have the courage to try a little bit more every day. 

So, build up your courage, put your game face on, and knock the ball out of the park at your next meeting with a CEO!

Back to Blog

© 2024 Work Ignited LLC