Privacy Policy

At Work Ignited, your privacy is very important to us!

This privacy policy sets out how Work Ignited and its subsidiaries use and protect any information that you give us when you use this website. Work Ignited and its subsidiaries are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Work Ignited and its subsidiaries may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from February 1, 2021.

What We Collect

We may collect the following information: name and job title, contact information including email address, demographic information such as mailing address, preferences and interests, other information relevant to customer surveys and/or offers, and credit card information.

What we do with the information we gather

We require this information to understand your needs, to deliver your products and services, and to provide you with better service.

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, text, or mail. We may use the information to customize the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies:

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question

Controlling your personal information

Whenever you are asked to fill in a form on our website, you may request that we do not use the information for direct marketing or other purposes by emailing us at [email protected].

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting. You may request details of personal information which we hold about you by emailing [email protected]. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, please contact us:

  • By phone number: 716-276-8005

  • By mail: 8304 Main Street Williamsville, New York 14221

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B2B Sales Calls

The One Thing I Wish I Knew When I Started Making B2B Sales Calls

March 29, 20243 min read

When I first started my business, I was really intimidated by people in power. I’d be invited to speak to family-business owners whose names were on their buildings or CEO’s running multi-billion dollar companies.

Thoughts went through my head like:

  • What if they’ve met with other coaches that are more sophisticated than me?

  • What if I don’t have answers to their questions?

  • What if I look like an idiot compared to them?

  • Who am I to give them advice?

My confidence was so low and imposter syndrome crept in as I headed into every sales call. But you know what? That was all in my head. 

The one thing I wish I knew when I started making B2B sales calls is:

CEO's and other decision makers are regular people, just like you and me.

In over 20 years, every time I’ve mustered up the courage to go to those meetings, it has worked out just fine. You see, business decision makers are people, just like you and me. They have problems. They are looking for solutions. I have solutions and so do you.

In fact, most of the time, they've loved my ideas and they were grateful for my time and insight. I've really come to enjoy getting to know and serving many executives. I've learned so much from them - I hope as much as they have learned from me.

Have I come across a few jerks in my time? Definitely. I once worked with a third generation CEO of a defense contractor. I was invited to administer a series of assessments for him by an executive coach with whom he was working. It was the toughest meeting I've had. He was a real challenger. He felt he couldn't include his executive team in decisions because he didn't trust them to keeps things confidential. He also felt "The Art of War" was an excellent guide for managing his employees. Yep, he was a real doozy.

Knowing this going in, I prepared extensively, so I'd be at the top of my game. Throughout the entire meeting, I just kept thinking, "I don't care if I ever see this person again." Guess what? A few months ago I read in the paper that he had been terminated from the company by his Board of Directors.  

Here's the secret to feeling more confident when you're meeting with executive decision makers:

  • Redefine failure in your mind. FAIL = First Attempt In Learning. Success is hardly possible without failure. If you're not failing, you're probably not pushing yourself to new levels.The more you fail, the more likely you will succeed beyond your wildest dreams.

  • Do your homework. The more prepared you are, the more confident you will be.

  • Define your ideal or best client. Do you really want to work for a decision maker who is intimidating or uncaring about people? Imagine the culture in that organization. Move on and find your dream clients.

  • Have a willingness to try. Confidence doesn't come overnight. Confidence comes because you have the courage to try a little bit more every day. 

So, build up your courage, put your game face on, and knock the ball out of the park at your next meeting with a CEO!

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