Here’s a business proposition for you. Would you rather sell:

• Tupperware which is the durable, eco-friendly way to store leftovers or pack your lunchables, or…

• MaryKay skin care products like facial scrubs, creams, and of course makeup?

For me, it would hands-down be MaryKay every time.  Now, I have nothing against Tupperware. In fact, I have a drawer full of bowls and lids (and like most people, none of them match!). 

Here’s the problem...

Once someone buys a Tupperware bowl, they never need another one, especially if they buy the set of 3 or 4 different sizes.  Those things last forever. In fact, I still have a few harvest gold and avocado green bowls I inherited from my grandmother.

On the other hand, I go through my MaryKay skin care and makeup like I go through gas in my car.  I always need a new facial cleanser, wrinkle reducer, or pretty new eye shadow shades. MaryKay products don't last forever. I'd call them consumable products.

I would choose to sell the consumable product, the product that needs to be used over-and-over again hands-down.  That’s why as part of my business, in addition to selling online courses, I sell assessments that organizations use for things like candidate screening.  Every time an organization is filling a job, they purchase my assessments to see if the candidates possesses the critical thinking skills and behavioral traits they desire.

Those clients purchase assessments just like I purchase lip stick. Those ongoing purchases create a steady stream of bread-and-butter revenue for my business. I’m not chasing the next coaching client or running an exhausting launch to boost my income all the time.

What “consumable” or renewable product can you create for your business?  What product could your clients use again and again?  Here are some ideas to get you thinking:

• Mini-course that for new hire orientation like safety training, harassment training, or other mandatory policies

• Courses that meet annual certification or continuing education requirements

• Leadership courses required for people within an organization who get promoted to management positions

• Membership programs to build skills over time

• Subscriptions to monthly templates to make your clients’ lives easier

• Small-group coaching programs to bring clients together or build teams

• Be a value-added reseller or affiliate partner for software your clients' needs

And, of course, if you’re interested in integrating assessments like Everything DiSC, Five Behaviors of a Cohesive Team, PXT Select, or 360 Degree Feedback, just book a call with me and I’ll show you how to get started.

Don't get me wrong. This isn't magic money that just falls from the sky. You have to be proactive in serving your clients and growing the relationship. No revenue or earning is every guaranteed. But, you'll increase your odds if you can create long-term purchasing agreements with clients.

Let’s find ways to create steady and predictable streams of income for you!